Benchmarks · saturation simulator
See where your money saturates — in 60 seconds.
Mid-market DTC benchmark response curves. Move the sliders, watch contribution and iROAS update live. No data leaves your browser. When you're ready for the real thing, we'll model your actual spend on the call.
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Your inputs
Annual revenue · USD
500.0k8.00M50.00M
Channel spend / quarter
total: 570.0k
Paid search200.0k
Paid social160.0k
CTV / video80.0k
Display60.0k
OOH / brand40.0k
Affiliate30.0k
✦ Modelled incremental
202.9k
from media
✦ Blended iROAS
0.36×
vs benchmark ~2.4×
✦ Wasted spend (est.)
$0
above 85% saturation
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Per-channel projection
Hill saturation · benchmark elasticities · α=1.2| channel | spend | contribution | iROAS | saturation |
|---|---|---|---|---|
| Paid search | 200.0k | 114.4k | 0.57× | 40% |
| Paid social | 160.0k | 57.4k | 0.36× | 41% |
| CTV / video | 80.0k | 14.3k | 0.18× | 30% |
| Display | 60.0k | 4.9k | 0.08× | 33% |
| OOH / brand | 40.0k | 4.3k | 0.11× | 27% |
| Affiliate | 30.0k | 7.6k | 0.25× | 30% |
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✦ Get started
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