Pricing
Free to start. One platform.
No outcome-based pricing. No surprise usage bills. Run one MMM and one experiment for free — the same engine, the same outputs as the paid tiers. When you're ready, Operator unlocks the complete software and Analyst adds AI automated modelling on top.
Starter
See your data in one model fit
Free
Best for: trying Kleyr on your own data
- ✦1 MMM model fit
- ✦1 experiment — geo lift or A/B
- ✦Dataset upload + reproducibility lockfile
- ✦Audit log surfaced in product
- ✦EU data residency
- ✦No credit card required
Operator
Complete software, manual modelling
$39
/seat / month
Best for: founders and growth leads
- ✦Full Modeler — Data, Transforms, Regression, Diagnostics, Decomp
- ✦Experiments — geo lift design + analysis, A/B Bayesian/freq
- ✦Customer Knowledge — BTYD CLV, segmentation, churn
- ✦Cross-product priors (geo lift → MMM)
- ✦Generous monthly model-fit allowance
- ✦Audit log + reproducibility lockfiles + EU residency
Analyst
Everything in Operator plus AI automated modelling
$99
/seat / month
Best for: in-house marketing scientists, agencies
- ✦Everything in Operator
- ✦Conversational AI agent runs end-to-end modelling
- ✦Generous monthly agent-task allowance
- ✦Higher model-fit and compute allowances
- ✦Priority support
- ✦Cross-product priors (geo lift → MMM)
Enterprise
Annual Contract
For large organisations
- ✦Everything in Analyst, across multiple workspaces
- ✦Dedicated success engineer for first 90 days
- ✦Output schema parity with the established analyst format
- ✦Public API and webhooks included
- ✦Negotiated agent-task / model-fit allowances
- ✦SSO, custom SLAs, audit-grade compliance
Add-ons
Add only what you actually use.
API & integration pack
from $499 / month / workspace
Raises rate limits, unlocks webhook concurrency, includes Python and TypeScript SDKs once shipped. For when Kleyr becomes infrastructure your team builds against.
Skill pack — Promo Analyst
from $249 / month
Specialised agent skill for promotional analytics: cannibalisation, halo / spillover, post-promo dip detection. Built once, sold many times — software margin.
Skill pack — Retention Specialist
from $249 / month
Customer-knowledge focus: at-risk identification, win-back propensity, segment lift attribution. Pairs with Customer Knowledge module.
Skill pack — Channel Auditor
from $249 / month
MMM-focused: drift detection on channel coefficients, prior-vs-posterior tracking, automated holdout regression tests.
FAQ
Pricing, in detail.
One user-initiated conversation with the AI agent that lands a result. Asking the agent "which channels are working", letting it load the data, run the model, and summarise — that's one task. Predictable for you, captures the LLM token cost and downstream compute cost on our side.
Soft caps. We notify you at 80%, hard-cap at 120%, and the next month resets the allowance. No silent overages. If you consistently exceed, we move you up a tier or sell additional bundles — your choice.
Because outcomes are hard to attribute (the whole reason MMM exists). Charging on "% of media spend" or "% of recovered LTV" creates perverse incentives, requires constant attribution disputes, and doesn't budget cleanly for finance teams. Predictable seat pricing is honest.
One MMM model fit and one experiment (geo lift or A/B), with full dataset upload, audit log, and reproducibility lockfile. Same engine, same outputs as the paid tiers — just capped at one of each. Enough to run a real model on your real data and decide whether the answers are worth paying for.
✦ Get started